Privacy Policy

Last updated: May 2026

Who We Are

Acquisition Works Limited is a digital marketing agency based in the United Kingdom. We provide paid advertising, email marketing, content creation, social media management, and website design services to businesses.

If you have any questions about this policy or how we handle your data, you can contact us at:

Email: brad@acquisitionworks.com

Address: 18 Apollo, Lichfield Road Industrial Estate, Tamworth, B79 7TA

What Information We Collect

We collect information in the following ways:

Information you give us directly - When you fill in our contact form, book a call, or get in touch via email or phone, we collect your name, email address, phone number, business name, and any other details you choose to share with us.

Information collected automatically - When you visit our website, we may collect information about your device, browser, IP address, pages visited, and how you found us. This is collected via cookies and analytics tools including Google Analytics.

Information from enquiries and client work - If you become a client, we may collect additional business information necessary to deliver our services, including access to your advertising accounts, social media platforms, email marketing platforms, and website.

How We Use Your Information

We use the information we collect to:

Respond to your enquiries and communicate with you
Provide and manage the services you have engaged us for
Send you information about our services where you have given us permission to do so
Improve our website and understand how visitors use it
Meet our legal and contractual obligations

We do not use your personal information for automated decision-making or profiling.

Our Legal Basis for Processing Your Data

Under UK GDPR, we process your personal data on the following legal bases:

Legitimate interests - responding to enquiries and managing client relationships
Contract - processing data necessary to deliver services you have engaged us for
Consent - where you have opted in to receive marketing communications from us
Legal obligation - where we are required to process data to comply with the law

How We Share Your Information

We do not sell your personal data to third parties. We may share your information with:

Service providers who help us operate our business, including email platforms, scheduling tools, and website analytics providers — all of whom are required to handle your data securely and in accordance with UK GDPR
Platform providers such as Meta, Google, and Klaviyo where necessary to deliver your agreed services
Legal or regulatory authorities where we are required to do so by law

Our website uses cookies to help us understand how visitors use the site and to improve your experience. Cookies are small text files stored on your device.

We use the following types of cookies:

Essential cookies - necessary for the website to function
Analytics cookies - help us understand how visitors interact with our site (via Google Analytics)
Marketing cookies - used where applicable to track the effectiveness of our advertising

You can control cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

How Long We Keep Your Data

We retain your personal data only for as long as necessary:

Enquiry data - if you contact us but do not become a client, we will retain your information for up to 12 months
Client data - we retain data for the duration of our working relationship and for up to 6 years afterwards in line with our legal and financial obligations
Analytics data - retained in accordance with Google Analytics default settings

Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

The right to access the data we hold about you
The right to correct inaccurate data
The right to request deletion of your data
The right to restrict or object to how we process your data
The right to data portability
The right to withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us at info@acquisitionworks.com. We will respond within 30 days.

If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Third Party Links

Our website may contain links to third party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies independently.

Changes To This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated date at the top. We encourage you to check this page periodically.

If you have any questions about this privacy policy or how we handle your personal data, please contact us:

Acquisition Works Ltd

Email: brad@acquisitionworks.com

Address: 18 Apollo, Lichfield Road Industrial Estate