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CASE STUDIES
Real brands, with real numbers.
We let the results do the talking.
Each case study covers what the client came to us with, what we built, and what happened next.
THE CHALLENGE
A brand running Meta ads with a cost per purchase of over £40 - making profitable scaling impossible. Creative was being used as a box-ticking exercise rather than a strategic asset, and campaign structure was overcomplicated with no clear separation between prospecting and retargeting audiences. Budget was being wasted across the board with no way to identify what was actually working.
WHAT WE DELIVERED
We stripped the account back and rebuilt it from scratch. Separate prospecting and retargeting campaigns were set up to give each audience the right message at the right stage.
We briefed a fresh round of creatives built around strong hooks, tested multiple angles simultaneously, and iterated quickly based on what the data was telling us.
Within 45 days, cost per purchase had dropped from £40+ to £8 - making the account profitable and scalable for the first time.
WHY ACQUISITION WORKS?
The numbers that matter.
6x
ROAS ACHIEVED FOR A META ADS CLIENT
550k+
ORGANIC VIEWS ACHIEVED FOR A TIKTOK MANAGEMENT CLIENT
13%
INCREASED CUSTOMER RETENTION FOR AN EMAIL FLOW CLIENT
11%
INCREASED CONVERSION ON NEW SUBSCRIPTIONS FOR A EMAIL & SOCIAL CLIENT
THE CHALLENGE
A brand with an established Instagram presence but no TikTok account and no real content strategy. Operating in a saturated market meant posting consistently wasn't enough - without a defined angle, content was getting lost in the noise on both platforms.
WHAT WE DELIVERED
We identified a specific niche within their product offering and built the entire content strategy around it. Rather than posting broadly and hoping something landed, every piece of content was crafted to speak directly to that audience, using relevant hooks and callouts designed to drive reach and engagement across Instagram and TikTok simultaneously.
Once we found what resonated, we kept the strategy focused and consistent. The niche didn't just improve performance - it tied directly into the product itself, creating storytelling that felt natural rather than manufactured.
THE CHALLENGE
A subscription-based brand with a solid product and a growing customer base, but no email automation in place to support it. No onboarding flow to convert new sign-ups, no win-back sequence to recover lapsing subscribers, and no campaign strategy to grow revenue from the customers they already had. The opportunity was there, it just wasn't being captured.
WHAT WE DELIVERED
We built the email infrastructure from scratch - onboarding flows, win-back sequences, and a monthly campaign strategy covering the full subscription lifecycle. Every flow was built around the customer journey, ensuring the right message landed at the right moment.
The results spoke for themselves, onboarding automation drove an 11% increase in new user conversions, win-back sequences achieved a 70%+ success rate on lapsed renewals, and a customer-focused upgrade campaign delivered a 13% increase in subscription upgrades. All from systems that simply didn't exist before we started.
The work behind the results.
A selection of creative, content, and design work produced for clients across paid media, social, email, and web.
